Responsibilities: Led and directed end-to-end content for monthly email newsletter for eczema community, including content calendar, assignments, workflows, editing, and cross-team collaboration.

Results: Doubled open rate from 14% to 29% and CTR from .89% to 1.46%; increased newsletter subscription rate 510% (from 237 to 1,442); streamlined email process across marketing and operation teams leading to consistent on-time delivery.

Skills: Email marketing, content strategy, editorial planning, editing for brand and style guide, email testing, project management, cross-functional collaboration, improvements based on metrics

Role: Editorial Director