Kaiser Permanente
Flu Content Hub on Website
Responsibilities: Developed new content hub for flu facts and vaccine information to encourage and increase flu shots from Kaiser Permanente members. Audited content, provided content strategy, retired old content, and wrote new content to fit new web flow. Partnered with UX on site taxonomy, user experience, and page components.
Skills: Content strategy, content audit, research, website copywriting, editing, cross-functional collaboration, copy presentation, stakeholder management
Role: Copywriter

Flu Center Homepage

Symptoms and Treatment Webpage

Flu Q&A webpage