About
I’m a strategic content marketing manager and writer with 10+ years of experience producing high-impact, multi-channel content for healthcare and nonprofit organizations like Kaiser Permanente, Keck Medicine of USC, and the National Eczema Association. Previously, I worked as a health and lifestyle journalist for 6+ years, writing and editing for publications like Family Circle, Fitbie.com (Rodale), and Latina.
I’m skilled in managing end-to-end content development—from strategy and stakeholder alignment to writing, editing, publishing, and performance tracking.
I’m adept at simplifying complex topics, such as chronic diseases and health insurance, into customer-centric marketing assets like blogs, webpages, brochures, sales decks, and emails for B2C and B2B audiences.
Core Expertise
Content strategy, editorial calendars, content planning, and project management
Copywriting and editing for cross-channel content marketing (web, email, social, SMS, direct mail, brochures, sell sheets, etc.)
Researching, interviewing experts, and article writing for B2C and B2B audiences
Aligning SEO, audience, and brand goals into improved website traffic and engagement
Managing website redesigns and CMS platforms
Refining and optimizing content through performance tracking and analytics
Cross-functional collaboration with design, UX, marketing, legal, product, and developers
Leading content teams, editorial budgets, and workflow optimization
Healthcare marketing, patient education, & nonprofit communications