Jennifer Moncayo-Hida
Editorial Director | Senior Content Marketing Manager | Senior Writer
I’m a deadline-driven writer, editor, and content strategist with more than 15 years of editorial and content marketing experience. Put simply, I’ve got the journalism skills to tell impactful stories and a marketer’s dedication to drive growth.
As a copywriter, I’ve written B2C and B2B content for websites, blogs, emails, print, direct mail, and social media for healthcare and nonprofit organizations. As a journalist, I’ve written health and lifestyle articles for magazines and online publications like Latina, Woman’s Day, and Family Circle.
Whether I’m writing a marketing email or a journalistic article, I love digging in and researching a topic, interviewing experts, asking strategic questions, and nailing down the right angle to serve the audience. I find joy in cutting through the jargon and keeping it simple.
In addition to writing, I’ve got experience managing website redesigns, crafting content strategy for websites, working in a content management system (CMS), and collaborating with UX designers and web developers.
Summary
Strategic content and editorial lead with 15+ years of experience creating high-impact, audience-driven content for healthcare, nonprofit, and mission-aligned brands.
Proven ability to lead content strategy from planning through execution—driving growth in organic traffic, engagement, and brand credibility.
Experienced with digital content strategy, SEO, web production, and website redesigns
Skilled in translating complex information into compelling, accessible content across channels, including web, email, blogs, and campaigns.
Self-starter with excellent project management, collaboration, and communication skills
Skills
WordPress, SquareSpace, Drupal, ExpressionEngine, Google Analytics, SEO, Yoast SEO, Semrush, Jira, Wrike, Asana, Confluence, Google Workspace, AP Style, Hemingway, Salesforce, Mailchimp, Hootsuite