National Eczema Association

Blog Strategy & Editorial Planning

Responsibilities: Led blog strategy and editorial calendar, utilizing SEO research and performance tracking. Set article schedule, assigned stories, set up interviews with experts and patients, edited articles, guided writers, and managed website production.

Results: Increased blog engagement rate to 87% and engagement time to 64 seconds.

Skills: Blog strategy, editorial planning, editing, website analytics, content audit, SEO optimization, research, fact checking, assignments, project management, budgeting, CMS production

Role: Editorial Director

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