Responsibilities: Led SEO and content marketing strategies to increase organic traffic to top-of-funnel informational eczema webpages to bring new visitors to National Eczema Association.

Results: Executed SEO and content marketing strategies that drove a 29% increase in organic traffic (an additional 1.3 million clicks per year); and implemented a new medical review process to verify medical information, improving editorial quality and brand authority.

Skills: Content strategy, content audit, SEO optimization, copywriting, research, editing, fact checking, content audit, website analytics, editorial planning, assignments, project management, budgeting, CMS production

Role: Editorial Director

Website: NationalEczema.org