Responsibilities: Developed and wrote cross-channel marketing campaign to promote ClassPass, a new membership perk for Kaiser Permanente members during the pandemic. Crafted consistent messaging across emails, mailers, flyers, and sell sheets for both B2C (members) and B2B (employers) audiences.

Skills: Copywriting, healthcare marketing, research, editing for brand and style guide, cross-team collaboration, stakeholder management

Role: Copywriter