Kaiser Permanente
B2B & Thought Leadership Articles
Responsibilities: Researched and wrote B2B articles to position Kaiser Permanente as a thought leader in mental health, a key business objective for health plan leaders. Interviewed internal mental health experts, researched key mental health studies, drafted copy, collaborated with design, and revised content based on cross-functional feedback. Ghostwrote one of the articles for the organization’s key subject matter expert.
Skills: Research, writing for brand voice, editing for brand and editorial style guide, interviewing experts, thought leadership, content strategy, ghostwriting
Role: Copywriter
Mental Health App Article for Business Website
Mental Health in the Workplace Article

B2B article - employers and mental health -page 1

B2B article - employers and mental health -page 1