Kaiser Permanente

At-Home Maternity Campaign

Responsibilities: Developed concepts and messaging for the launch of a new at-home maternity program where pregnant Kaiser Permanente members can opt-in to video visits for appointments, with the support of special health devices for use at-home.

Skills: Content strategy, copywriting, research, editing, cross-team collaboration, stakeholder management

Role: Copywriter

Toolkit Box

Quick-Start Guide

Device Flyers

FAQ

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